Yahoo Search Marketing adds new features

The character of your ad campaign is becoming a bigger element in your paid search listing, more then than just paying for results. David Pann, Vice President of Marketplace Design and Matching for Yahoo! Search Marketing announced yesterday at SES some original enhancements and updates for Yahoo Search Marketing’s original advertising program.

New Payment Option: PayPal

PayPal, which is a safe and adaptable online payment alternative, will be accessible to all advertisers. Yahoo knows that a plenty of their advertisers in the retail place already take PayPal then this characteristic will permit them a simple alternative.

Enhancements to Writing Ads

Advertisers will now get the capabilities to produce, erase, edit and duplicate all saved ads (up to 20) for a specific ad group in one spot. Advertisers will be capable to compare performance and keywords of each ad against one another with one click.

Ad examination will be implemented by prompting advertisers to produce a second ad instantly following the introduction of their first ad. This will permit advertisers to compare performance against one another to increase the quality indicator grade.

Low Quality Index Score Alert

Every 30 days Yahoo will check quality index scores and advertisers will be informed via email if their score has fallen one bar.

All these enhancements that are planned to establish August 28th should increase the performance of your paid listings, but what do you believe? Is there anything else Yahoo should make?