YuMe agreement with Microsoft for Video Advertisement

YuMe is the largest video advertising network, representing over 400 premium video sites with over 500 million monthly streams. We are unique in that we are both an ad management platform for publishers plus a video advertising network that provides advertisers with the audience scale and premium reach they desire.

Yume becomes Microsoft video ad management platform and ad sales partner for video advertising.

As part of the agreement Microsoft will also utilize NetworkMe, a capability of YuMe’s advertising platform that allows publishers to aggregate all of their video content into one private ad network, providing a consolidated view of available inventory. With NetworkMe a publisher gains unprecedented inventory liquidity and the ability to maximize CPMs and fill-rates across multiple properties.

Google Won & Microsoft Lost

Now Yahoo and Google will work together in respect to display ads and search results. Its a great news because Yahoo is competitor of Google in online ads market. Some days ago, Microsoft was trying to buy Yahoo to become the competitor of Google.

Google announced a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.

To read more about this Agreement please click here