Tuesday, August 21, 2007

Yahoo Search Marketing adds new features

The character of your ad campaign is becoming a bigger element in your paid search listing, more then than just paying for results. David Pann, Vice President of Marketplace Design and Matching for Yahoo! Search Marketing announced yesterday at SES some original enhancements and updates for Yahoo Search Marketing’s original advertising program.

New Payment Option: PayPal

PayPal, which is a safe and adaptable online payment alternative, will be accessible to all advertisers. Yahoo knows that a plenty of their advertisers in the retail place already take PayPal then this characteristic will permit them a simple alternative.

Enhancements to Writing Ads

Advertisers will now get the capabilities to produce, erase, edit and duplicate all saved ads (up to 20) for a specific ad group in one spot. Advertisers will be capable to compare performance and keywords of each ad against one another with one click.

Ad examination will be implemented by prompting advertisers to produce a second ad instantly following the introduction of their first ad. This will permit advertisers to compare performance against one another to increase the quality indicator grade.

Low Quality Index Score Alert

Every 30 days Yahoo will check quality index scores and advertisers will be informed via email if their score has fallen one bar.

All these enhancements that are planned to establish August 28th should increase the performance of your paid listings, but what do you believe? Is there anything else Yahoo should make?

Friday, August 10, 2007

Bye Byeeeeee Google Page Rank??????

There is presently an argument going on decent now about Google removing the PageRank grade from the Google Toolbar.
These are the some reasons----

  • Toolbar PageRank numbers can be 3 months out of appointment or much.
  • Some “PR Updates” have been buggy enough to severely falsify a page’s genuine PR.
  • Matt Cutts has blogged that PR Updates are considered pretty often a non-event around Google.
  • PageRank has started a flawed econonmy of connection construction and trading in an attempt to grow or circulate these scores.

Unlike a lot of the rants which go on in forum threads, it seems that Google is keeping an eye on this one and taking it seriously.

If you want to read more about this please click here.

Google Offers Cheap Online File Storage

If you’re a power user of Google’s Gmail or Picasa Web Albums, Google wants to help you with your storage limit woes. As of today, you can purchase extra online storage that can be used across email, images and soon, docs and spreadsheets.
Here’s what you can get:

  • 6 GB ($20.00 per year)
  • 25 GB ($75.00 per year)
  • 100 GB ($250.00 per year)
  • 250 GB ($500.00 per year)

Thursday, August 2, 2007

Google Apps Adds New Language Support

Google just expand its features to support languages other than English. In addition to Google Apps features being made available in other languages, Google has also added six more languages. Among the languages supported, UK English - seriously, is it that difficult to translate US English to UK English?

Not only are we adding these features to the languages Google Apps already supports; we're also rolling Google Apps out in six more languages. Here's the full list: French, Italian, German, Spanish, Dutch, Swedish, Norwegian, Danish, Finnish, Turkish, Polish, Ukrainian, Czech, Russian, Chinese (Simplified), Chinese (Traditional), Japanese, Korean, Brazilian Portuguese, Thai, Vietnamese, Arabic, Hebrew, Indonesian, Hungarian, UK English and US English.