Friday, June 20, 2008

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YuMe agreement with Microsoft for Video Advertisement

YuMe is the largest video advertising network, representing over 400 premium video sites with over 500 million monthly streams. We are unique in that we are both an ad management platform for publishers plus a video advertising network that provides advertisers with the audience scale and premium reach they desire.

Yume becomes Microsoft video ad management platform and ad sales partner for video advertising.

As part of the agreement Microsoft will also utilize NetworkMe, a capability of YuMe’s advertising platform that allows publishers to aggregate all of their video content into one private ad network, providing a consolidated view of available inventory. With NetworkMe a publisher gains unprecedented inventory liquidity and the ability to maximize CPMs and fill-rates across multiple properties.

Friday, June 13, 2008

Google Won & Microsoft Lost

Now Yahoo and Google will work together in respect to display ads and search results. Its a great news because Yahoo is competitor of Google in online ads market. Some days ago, Microsoft was trying to buy Yahoo to become the competitor of Google.

Google announced
a non-exclusive advertising agreement that will provide Yahoo! with access to our AdSense for search and AdSense for content advertising programs on their U.S. and Canadian web properties. In addition, we will work to enable interoperability between our respective instant messaging services allowing users better, broader communication online.

To read more about this Agreement please click here

Increase your traffic with Google Friend Connect

Google Friend Connect lets you grow traffic by easily adding social features to your website. With just a few snippets of code, you get more people engaging more deeply with your site.

Attract more visitors. Visitors bring along friends from social networks like Facebook, orkut, and others to interact on your site.

Enrich your site with social features. Choose engaging social features from a catalog of gadgets provided by Google and the OpenSocial developer community.

No programming whatsoever. Just copy and paste snippets of code into your site, and Google Friend Connect does the rest.

If you want to know more about Google Friend Connect