Tuesday, July 17, 2007

MSN adCenter Upgrades with Negative Keyword on Campaign Level

MSN adCenter made some upgrades on Saturday which include the power to add negative keywords on the campaign level, which use to all of the distinct ad groups being operate in the effort. Prior to the upgrade, the unfavorable keyword alternative was simply being operate at the ad group degree.

Negative keywords are terms that will assist forbid adCenter ads from being displayed to customers who are improbable to snap them. For instance, if you are advertising bank ‘checks’ on MSN adCenter, but wear’t need ads to be served for folk doing ‘backdrop checks’, so adding backdrop as an unfavorable keyword should forbid this.

MSN adCenter lends some tips on setting up negative keywords in your campaign:

To add negative keywords at the campaign level for a new campaign:

1. Click the Campaigns tab.
2. Click Create campaign.
3. In the Name text box, type the name of the new campaign.
4. To add negative keywords to your campaign, first click Advanced options, and then in the text box, type the negative keywords (separated by commas).

You can also change the list of negative keywords for an existing campaign:

1. Click the Campaigns tab.
2. In the Campaign column, select the campaign you want to change settings for.
3. At the top of the page, next to Budget spent this month, click Edit.
4. On the Change campaign settings page, in the Add negative keywords text box, type new negative keywords (separated by commas).
5. Click Save.

To change the list of negative keywords for multiple campaigns all at once:

1. Click the Campaigns tab.
2. To change the settings for specific campaigns, select the check boxes next to those campaigns. If you don’t select specific campaigns, your changes are applied to all campaigns in the list.
3. Click Bulk edit.
4. In the Campaign setting list, select Negative keywords.
5. In the New value box, type new negative keywords (separated by commas).
6. Click Apply.

Adding negative keywords in bulk replaces existing negative keywords in the selected campaigns (or in all campaigns in the list if none are selected).